Privacy & cookies policy

Fat Fish Tackle Ltd is committed to protecting your privacy. We will only use information given at the time of ordering or when making an enquiry to complete your business with Fat Fish, we will ensure this is collected lawfully and in accordance with the Data Protection Act 1998.

We do not pass your personal information on to third parties.

All transactions that you initiate with Fat Fish Tackle Ltd on this web site are confidential. Your name will not be added to any third party mailing lists.

The Data Protection Act

Under the terms of the Data Protection Act 1998, we have a duty to protect any information we collect from you. It will not be disclosed to any other organisation unless you give explicit permission, or there is a legal obligation to do so. We collect information about you for two main reasons:

To process your online order. To provide you with the most efficient possible service.

The information collected will be used to personally keep in touch and let you know of any offers, sales or promotions that Fat Fish Tackle are carrying out (only if you have selected to receive these communications).

REMARKETING, INTEREST & DEMOGRAPHICS

Fat Fish Tackle Ltd has enabled Google Analytics remarketing, interest and demographic tracking on this website. Remarketing allows us to store website visitors in a marketing list, which we can later use to show relevant adverts to existing visitors who have been added to our remarketing list. Currently, we only display remarketing adverts to visitors on Google's Display Network, an advertising network of which many websites are members and who may display Google adverts, including remarketing adverts. At any time, Fat Fish Tackle Ltd may display relevant adverts to you on a Google Display Network partner site if you have been added to our remarketing list. Remarketing allows Google and ourselves to serve relevant, tailored adverts based on your past visits to our website. Any data collected is completely confidential, contains no personally-identifiable information, and is used purely in accordance with Google's privacy policy and our own privacy policy. Users may opt out of the remarketing cookie at any time, simply by visiting Google and viewing your Google Ad Settings, which can access here: http://www.google.com/settings/. Fat Fish Tackle Ltd has also enabled demographic and interest reporting in Google Analytics. Such data provides us only with a sample of visitors' age bracket, gender and general interests. No personally-identifiable information is stored, and the information reported in Google Analytics is held in the strictest of confidence, other than to be used to help us improve our visitors' website experience and to help us improve our products and services.

Cookies

Cookies are tiny text files stored on your computer when you visit certain web pages. These pieces of information are used to improve the services we provide to you. We use cookies to keep track of what you have in your basket, and to remember you when you return to our site. To purchase products on our website, you will need cookies enabled. If you don't wish to enable cookies, you can still browse the site and use it for research purposes.

We do have relationships with carefully-selected suppliers who may also set cookies during your visit.

  • Google Analytics. [Cookie names: _utma _utmb _utmc _utmz ]. These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. For more information see the Google Privacy policy.
  • Google Maps. [Cookie name: NNID PREF]

You can manage these small files and learn more about them from the article, Internet Browser cookies- what they are and how to manage them.

Learn how to remove cookies set on your device.

We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website.

Customer Testimonials

What an awesome laid out shop Very professional.-Jim Shelly The range of products are from all of the leading brands, the prices are competitive, but most importantly, he has great stocks of everything and has great staff on hand to help you with any of your angling questions, whether they're, tackle, bait or venue related. Great shop, one of the best in the land.-Ali Hamidi Fatfish Tackle, the most modern forward thinking shop I've had the pleasure of representing Avid at... Mega people, mega Store -Ian Russell Every time I can't help but still be struck by the incredibly modern lay out of shop, a million miles away from the dusty maggot shops of the past. Simply joyful to stroll around in. You will find all the top brands in store with advice from real anglers that genuinely know what they are talking about.-Darrell Peck Fatfish Tackle is without a doubt, one of the nicest tackle shops that I've ever been into. Full of all the top tackle and bait brands. Fatfish is immaculately clean and tidy, the huge range of gear is well displayed and run by very knowledgeable and helpful staff.-Martin Locke